Custom Signage Design and Specification

Whether your project involves signage, Awnings, Wayfinding, branding or a combination of these disciplines, it is important that the design and documentation be taken seriously. Our goal is to design and document a solution that will best fit our client's brief. Research and in-depth analysis will ensure success throughout this phase.

Signage Design

Biz Signs signage design process always commences with a detailed briefing session to understand the needs of the client. Our designers then commence research and based on the findings, sketches and initial design concepts are prepared. From these initial designs, a final concept is worked towards by working closely with the client.
 
Signage Prototyping

Prototyping can then be produced that enable the client to visualise, touch and feel the finalised concepts. It confirms if the designs are practical and suitable for the built environment in which they will be placed.

Signage Specification and Documentation

Once the prototypes have been approved, the documentation process can begin. The final sign design concepts will be developed into detailed 2D and/or 3D drawings including specifications. Specifications usually include, but are not limited to: dimensions, materials, finishes, visuals, site plans or in-situ mockups and shop drawings, anchorages, fixings, typefaces, bolt cage assembly detail, etc.

1. Keep it visible and legible. Remember that people of all ages are looking through a windshield, in trac, day and night. They must be able to see and read your sign easily. 2. Save the details for the sale. Don’t attempt to sell them with information on the sign – save that information until they are in your business. 3. Keep it simple. The proper design of your sign is critical to its eectiveness. Crowding the sign with too many words or lines of text makes it impossible to read from a distance. Use as few words as possible so your signage is legible. Fewer words are better, and three to ve words are optimal for quick readability. 4. Grab attention. There should be something about the sign that will reach out and command attention. Ideally, the rst read should be a large pictorial graphic or your company logo, but it can also be large dominating text. 5. Your sign is your handshake. Your sign is your handshake with the buying public, and rst impressions are lasting impressions. Your sign must project the image you want the public to have of you. People will judge the inside of your business by how it looks on the outside. 6. Use new technologies. The addition of a time and temperature display or an electronic variable message center can make your business a landmark in your community. With today’s technology, signs are becoming more eective at delivering their owner’s messages while also becoming more cost eective. The new electronic message centers allow you to change the message on your sign as easily as you change your mind. 7. Appeal to impulse buyers. Many owners mistakenly think of a sign as merely a device that identies the business. What they fail to realize is that 55% of all retail sales are a result of impulse buys. People see, shop and buy. If a sign is ineective, it can actually cost the business owner more in lost sales than the entire cost of a good sign. 8. Aesthetics and suitability. Your sign must be attractive and appropriate for your type of business. 9. Make sure your sign is conspicuous. Your message competes in a complex environment. A passerby must be able to dierentiate your sign from its surrounding . Here are a few tips to assist you in coming up with an eective design that will clearly communicate your intended message. 10. Size Matters Even the best layout will suer if lettering is illegible because of lettering that is too small. Use the chart below to assist you in deciding your minimum lettering size. Distances in the chart are based on very high contrast such as red/white or black/white. 11. Choose simple fonts for best legibility when possible. 12. Use pictures or graphics. Sometimes an attractive pictorial graphic or company logo will clearly grab a viewer’s attention. 13. Make it memorable. It should make your products or services, and your location, easy to remember. 14. Make it enticing. Your sign should make a potential customer want to stop and see what’s inside the business. 15. Consider colors carefully. Too many colors take away from the quick readability of the sign. Again, stay simple. Contrast is King when it comes to design. There are many dierent combinations that work. Be sure to choose colour and shades that have a high contrast between them. 16. Consistent visual image. Ideally, the design and the colors of your building should reinforce the design and colors of your sign (or vice versa). Color is probably the easiest and most cost-eective device for this coordination of design for business identication. 17. Avoid clutter. “White-space” is the surface area of a sign’s face that is left uncovered by either text or graphics. The proper amount of white space is just as important for quick readability as are graphics, text and colors. 30% to 40% of the sign’s face area should be left as white space for optimal readability. Empty space in a design will encourage the eye to move around and explore the design. If a sign is too cluttered, many people will simply chose to ignore it. 18. Place it to be seen. An attractive and well-designed sign will only be eective if it is placed in a location that optimizes its visibility to passers-by. Your goal should be to make the sign unavoidable to the passing viewer. Avoid obstructions. Determine the most visible location for your sign. If a sign cannot be seen, it certainly won’t be read. In summary… DESIGN TIPS1. Keep it visible and legible. Remember that people of all ages are looking through a windshield, in trac, day and night. They must be able to see and read your sign easily. 2. Save the details for the sale. Don’t attempt to sell them with information on the sign – save that information until they are in your business. 3. Keep it simple. The proper design of your sign is critical to its eectiveness. Crowding the sign with too many words or lines of text makes it impossible to read from a distance. Use as few words as possible so your signage is legible. Fewer words are better, and three to ve words are optimal for quick readability. 4. Grab attention. There should be something about the sign that will reach out and command attention. Ideally, the rst read should be a large pictorial graphic or your company logo, but it can also be large dominating text. 5. Your sign is your handshake. Your sign is your handshake with the buying public, and rst impressions are lasting impressions. Your sign must project the image you want the public to have of you. People will judge the inside of your business by how it looks on the outside. 6. Use new technologies. The addition of a time and temperature display or an electronic variable message center can make your business a landmark in your community. With today’s technology, signs are becoming more eective at delivering their owner’s messages while also becoming more cost eective. The new electronic message centers allow you to change the message on your sign as easily as you change your mind. 7. Appeal to impulse buyers. Many owners mistakenly think of a sign as merely a device that identies the business. What they fail to realize is that 55% of all retail sales are a result of impulse buys. People see, shop and buy. If a sign is ineective, it can actually cost the business owner more in lost sales than the entire cost of a good sign. 8. Aesthetics and suitability. Your sign must be attractive and appropriate for your type of business. 9. Make sure your sign is conspicuous. Your message competes in a complex environment. A passerby must be able to dierentiate your sign from its surrounding . 10. Size Matters Even the best layout will suer if lettering is illegible because of lettering that is too small. Use the chart below to assist you in deciding your minimum lettering size. Distances in the chart are based on very high contrast such as red/white or black/white. 11. Choose simple fonts for best legibility when possible. 12. Use pictures or graphics. Sometimes an attractive pictorial graphic or company logo will clearly grab a viewer’s attention. 13. Make it memorable. It should make your products or services, and your location, easy to remember. 14. Make it enticing. Your sign should make a potential customer want to stop and see what’s inside the business. 15. Consider colors carefully. Too many colors take away from the quick readability of the sign. Again, stay simple. Contrast is King when it comes to design. There are many dierent combinations that work. Be sure to choose colour and shades that have a high contrast between them. 16. Consistent visual image. Ideally, the design and the colors of your building should reinforce the design and colors of your sign (or vice versa). Color is probably the easiest and most cost-eective device for this coordination of design for business identication. 17. Avoid clutter. “White-space” is the surface area of a sign’s face that is left uncovered by either text or graphics. The proper amount of white space is just as important for quick readability as are graphics, text and colors. 30% to 40% of the sign’s face area should be left as white space for optimal readability. Empty space in a design will encourage the eye to move around and explore the design. If a sign is too cluttered, many people will simply chose to ignore it. 18. Place it to be seen. An attractive and well-designed sign will only be eective if it is placed in a location that optimizes its visibility to passers-by. Your goal should be to make the sign unavoidable to the passing viewer. Avoid obstructions. Determine the most visible location for your sign. If a sign cannot be seen, it certainly won’t be read. In summary… highly contrasting colours/shades - GOOD low contrasting colours/shades - POOR Simple easy to read fonts - GOOD Fancy /Ornamental/very thin or thick fonts may be hard to read MAXIMUM READABLE DISTANCE 100’ 200’ 400’ 750’ 1500’ 30’ 60’ 90’ 180’ 360’ 3” 6” 9” 18” 36” DISTANCE FOR MAXIMUM IMPACT LETTER HEIGHT Your sign will do many things for your business, from creating the initial impression to providing the message to new and potential customers about your products and services. A sign does this through a combination of light, size, text, construction, placement and more. Keep these design tips in mind as you design an eective sign for your business. A B C D E F G H KL A B C D E F G H K L Biz signs has engineering team to design custom sign design, we have the eye to design the eye catching sign designs which can be used at almost any of the sign situations. 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